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6 p, 1.3 MB Questiones sobre enunciación narrativa publicitaria o Descúbrase como producto hecho en Andalucía / Guarinos, Virginia
Muchos son los factores que reclaman en el discurso audiovisual la atención, cuando no la identificación, del receptor real. Todos esos factores se aglutinan modelando en el interior del texto un destinatario.
There are many factors that demand in audiovisual discourse the attention, if not the identification, of the real receiver. All these factors are agglutinated by modeling a recipient within the text.

1994 - 10.5565/rev/qp.303
Questiones publicitarias, Núm. 3 (1994) , p. 72-81 (Ensayos)  

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