Home > Search Results: Sketch of a theory of genres copywriting in advertising
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13 p, 1.0 MB Esbozo de una teoría de los géneros redacciones en publicidad / Rey, Juan (Universidad de Sevilla)
El tratamiento de la lengua de la publicidad adolece en el caso español de ciertas carencias que repercuten muy directa y negativamente en la ense­ ñanza de dicha disciplina en las aulas universitarias. [...]
The treatment of the language of advertising suffers in the Spanish case of certain deficiencies that have a direct and negative impact on the teaching of this discipline in university classrooms. Since 1979, the date on which - to take a reference - Linguistics of the advertising of Domingo Cardona and R. [...]
1994 - 10.5565/rev/qp.212
Questiones publicitarias, Núm. 3 (1994) , p. 38-50 (Ensayos)  
Detailed record - Creative Commons

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