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193 p, 2.9 MB From macro to micro. A case of a successful implementation of a novel sales forecasting methodology of great practical implications / Dori Arbiv, Maya ; Rialp Criado, Josep, dir. ; Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa
La presente tesis doctoral ofrece una guía para generar modelos de predicción de ventas para productos en diferentes segmentos de mercado, en distintas culturas, productos que se encuentran en etapas diferentes del ciclo de vida y/o productos que pertenecen a carteras de productos en distintas dinámicas. [...]
Our doctorate thesis offers a novel sales forecasting model in order to predict the sales of products in different market segments, cultures, stages of the product life cycles and in different intra-product portfolio dynamics. [...]
[Barcelona] : Universitat Autònoma de Barcelona, 2017.  
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