UAB Digital Repository of Documents 2 records found  Search took 0.01 seconds. 
12 p, 91.2 KB Invocaciones y usos inadecuados de la ciencia en la publicidad / Campanario, Juan Miguel ; Moya, Aida ; Otero, José C.
The use of science in advertising as a source of authority to back claims concerning products is studied in this article. We also examine inappropiate uses of scientific knowledge in advertising. The analyzed examples present an image of science as an activity always in progress that is able to guarantee the quality of products. [...]
Enseñanza de las ciencias, V. 19 N. 1 (2001) , p. 45-56  
15 p, 130.5 KB Más allá de las ideas previas como dificultades de aprendizaje : las pautas de pensamiento, las concepciones epistemológicas y las estrategias metacognitivas de los alumnos de ciencias / Campanario, Juan Miguel ; Otero, José C.
In this article we try to go beyond students misconceptions as the only explanation for difficulties in the learning of sciences. We review the main components of a kind of «cognitive conspiration» against the work of science teachers: the preconceptions of students, their patterns of thinking and reasoning, their epistemological beliefs and their metacognitive strategies. [...]
Enseñanza de las ciencias, V. 18 N. 2 (2000) , p. 155-169  

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