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4 p, 77.2 KB A loyalty model according to membership longevity of low-cost fitness center : quality, value, satisfaction, and behavioral intention / García Fernández, Jerónimo (Universidad de Sevilla) ; Gálvez Ruiz, Pablo (Universidad Internacional de La Rioja) ; Fernández Gavira, Jesús (Universidad de Sevilla) ; Vélez Colón, Luisa (West Virginia University. Sport Management Department)
Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. [...]
Debido a que la fidelidad del cliente es un tema crucial en los centros de fitness, algunos trabajos han analizado la relación entre diferentes variables subjetivas y las intenciones de comportamiento del consumidor en estos servicios deportivos. [...]
2016
Revista de psicología del deporte, Vol. 25, Suplemento 1 (2016) , p. 107-110 (Monográfico "Economía, gestión y márketing en organizaciones deportivas")  
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