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23 p, 314.0 KB

Games without borders : the cultural dimension of game localisation / Mangiron i Hevia, Carme (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació i d'Estudis de l'Àsia Oriental)
From its humble origins in the 1970s, the software entertainment industry has grown into a worldwide phenomenon and a multibillion-dollar industry. Its success is, to a great extent, attributable to localisation practices, which help game companies maximize their return on investment by reaching the widest possible audience. [...]
La industria del software de entretenimiento se ha convertido en un fenómeno global. Su éxito se debe en buena parte a los procesos de localización, que ayudan a las empresas a maximizar su inversión al permitirles llegar a un público lo más amplio posible. [...]
2016
Hermeneus: Revista de la Facultad de Traducción e Interpretación de Soria, Núm. 18 (2016) , p. 187-208

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20 p, 818.5 KB

Journey to the East : Cultural adaptation of video games for the Chinese market / Luo, Dong (Universitat Autònoma de Barcelona) ; Mangiron i Hevia, Carme (Universitat Autònoma de Barcelona)
With the era of globalisation, China has become one of the most important video game markets in the world. To enter the Chinese market, culture adjustments are often made to video games in order to meet the needs and expectations of Chinese gamers. [...]
2018
JoSTrans: Journal of Specialised Translation, Vol. 29 (2018) , p. 149-168

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22 p, 184.9 KB

Games without frontiers : the cultural dimension of game localization / Mangiron i Hevia, Carme (Universitat Autònoma de Barcelona. Departament de Traducció i d'Interpretació)
From its humble origins in the 1970s, the software entertainment industry has grown into a worldwide phenomenon and a multibillion-dollar industry. Its success is, to a great extent, attributable to localisation practices, which help game companies maximize their return on investment by reaching the widest possible audience. [...]
La industria del software de entretenimiento se ha convertido en un fenómeno global. Su éxito se debe en buena parte a los procesos de localización, que ayudan a las empresas a maximizar su inversión al permitirles llegar a un público lo más amplio posible. [...]
2016
Hermeneus, Núm. 18 (2016) , p. 187-208

Detailed record -

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