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385 p, 5.5 MB Strategic marketing and stakeholder orientation in the spanish public universities: an empirical analysis / Casablancas Segura, Carme ; Llonch, Joan, dir. ; Alarcón-del-Amo, M. Carmen, dir. ; Universitat Autònoma de Barcelona. Departament d'Empresa
Fonamentada en la teoria institucional, la teoria de les capacitats dinàmiques i la teoria dels stakeholders, la present tesi investiga, en el context de les universitats públiques espanyoles, les relacions entre els antecedents de l'orientació als stakeholders, tan reactiva com proactiva, i les seves conseqüències. [...]
This thesis based on institutional theory, dynamic capabilities and stakeholder theory investigates the relationships among the antecedents of responsive and proactive stakeholder orientation and its consequences in the Spanish public university context. [...]

[Barcelona] : Universitat Autònoma de Barcelona, 2015  

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