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20 p, 232.2 KB Identification of barriers to co-create on-line : the perspectives of customers and companies / Chepurna, Maryna (Universitat Autonoma de Barcelona. Departament d'Economia de l'Empresa) ; Rialp Criado, Josep (Universitat Autonoma de Barcelona. Departament d'Economia de l'Empresa)
Purpose: Value co-creation is an important topic of interest in marketing domain for the past decade. Co-creation via the internet has received a particular attention in the literature (O'Hern and Rindfleisch, 2010). [...]
2018 - 10.1108/JRIM-01-2018-0018
Journal of research in interactive marketing, Vol. 12 Núm. 4 (august 2018) , p. 452-471  

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