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21 p, 5.7 MB Cooperative interaction : synergy between manga publishing companies and fan activity in Japan / Moreno Salat,Judit
The synergetic relationship existing between publishing companies and fan-driven activities are a key feature of the Japanese manga industry. In this paper, we explain how manga magazines invite their readership to take part in rating the series being pu- blished, search for new talents using contests, and have started partnering with art websites such as Pixiv in the search of active interaction with readers and amateur artists. [...]
Asiadémica : revista universitaria de estudios sobre Asia Oriental, Núm. 2 (Juliol 2013) , p. 45-65  

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