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3 p, 2.5 MB Técnicas de marketing viral. Miguel Ángel Montañés del Río, César Serrano Domínguez, José Aurelio Medina Garrido. ESIC, Madrid, 2014. 188 páginas / Oneto Márquez, Moisés Obra ressenyada: Miguel Ángel MONTAÑÉS DEL RÍO, César SERRANO DOMÍNGUEZ, José Aurelio MEDINA GARRIDO, Técnicas de marketing viral. Madrid: ESIC, 2014. 2015 - 10.5565/rev/qp.20 Questiones publicitarias, Núm. 20 (2015) , p. 169-171 (Reseñas)   Detailed record -

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