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Ritos de compra e imágenes de marca / Caro Almela, Antonio (Universidad Complutense de Madrid)
Este artículo describe y analiza los cambios que afectan los rituales de compra y venta y la interacción dialéctica entre vendedores y compradores. El acento está puesto en las imágenes de marca y publicidad que atraen al comprador. [...]
The main subject of this paper is to describe and to analyse the changes that affects to the buying and selling situation when, since a traditional situation based in the dialectic interaction between buyer and seller, we pass to another one defined by the exposition of the buyer at the images of the brand, built by advertising and impressed in the surface of the products. [...]
2006
DeSignis, Núm. 9 (Abril 2006) , p. 115-124

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