Per citar aquest document: http://ddd.uab.cat/record/114714
Multimarket contact externalities : the effect of rival's multimarket contacts on focal firm performance
Gómez, Jaime
Orcos, Raquel
Palomas, Sergio
Universitat Autònoma de Barcelona. Departament d'Empresa

Publicació: Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa 2013
Descripció: 51 p.
Col·lecció: Document de treball (Universitat Autònoma de Barcelona. Departament d'Economia de l'Empresa) ; 13/2
Resum: Given that firms develop their activities in a network of multiple players, interfirm rivalry is not only a matter of direct competitors, but also of indirect competition. In spite of this, the literature on competitive dynamics tends to focus on analyzing rivalry as an exclusive function of the competitive relationship between a focal firm and its direct rivals. In this article, we extend competitive dynamics literature by considering how focal firms are affected by the relationships of their rivals with third-party firms. Specifically, we study the effect that the multimarket contacts of rivals produces on the performance of the focal firm. Additionally, we incorporate the idea that there are different strategic options for operating in an industry that affect the intensity of multimarket contact externalities. Our results show that multimarket contact among firms causes externalities that indirectly affect firms that are not directly involved in this competitive relationship. We find that multimarket contact externalities differ between and within strategic groups.
Drets: L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: Creative Commons
Llengua: Anglès.
Document: workingPaper
Matèria: Planificació estratègica ; Rendiment industrial ; Competència econòmica

Adreça alternativa: http://hdl.handle.net/2072/213658


51 p, 235.9 KB

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