Vanishing acts : creative women in Spain and in the United States
Grow, Jean (Marquette University)
Roca, David (Universitat Autònoma de Barcelona. Departament de Comunicació Audiovisual i Publicitat)
David, Roca (Universitat Autònoma de Barcelona)
Broyles, Sheri J. (University of North Texas)

Fecha:	2012
Resumen:	This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede's dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the 'fraternity culture' or 'territorio de chicos' of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, one that may adversely affect the creative process and impact women's upward mobility.
Derechos:	Tots els drets reservats.
Lengua:	Anglès
Documento:	Article ; recerca ; Versió sotmesa a revisió
Materia:	Advertising ; Gender role in the work environment ; Organizational structure ; Social status ; Employees ; Women employees - Research ; Work environment - Research ; Spain ; United Satates
Publicado en:	International journal of advertising, Vol. 31, Num. 3 (2012) , p. 657-679, ISSN 0265-0487

DOI: 10.2501/IJA-31-3-657-679

Preprint 28 p, 304.4 KB

El registro aparece en las colecciones:
Documentos de investigación > Documentos de los grupos de investigación de la UAB > Centros y grupos de investigación (producción científica) > Ciencias sociales y jurídicas > Grupo de Investigación en Publicidad y Relaciones Públicas (GRP)
Artículos > Artículos de investigación
Artículos > Artículos publicados