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656.9 KB El cine publicitario en España / Borque Sierra, Julia (Universidad Complutense de Madrid)
Hay un medio de comunicación que parece que está siendo olvidado por los grandes anunciantes: se trata del cine. Desde que este invento fue creado en 1900, ha ido mejorando tecnológica y emocionalmente con los años. [...]
There is a medium that seems to be forgotten by the big advertisers: it is the cinema. Since this invention was created in 1900, technology has improved and emotionally over the years. Advertising can get much juice that evolution, especially the most recent is the advent of digital cinema. [...]
2009 - 10.15178/va.2009.104.23-41
Vivat academia, Núm. 104 (2009) , p. 23-41  
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