Citación recomendada: Hipertext.net. Márketing en buscadores en el mundo digital: charla, mesa redonda y taller [en linea]. Hipertext.net, núm. 5, 2007. <hipertext.net> 28 ene. 2010].
Fecha: 21 de septiembre de 2009
Lugar: IDEC-Universitat Pompeu Fabra. Balmes, 132-134 (08008 Barcelona)
Organizadores:
12.00 Apertura del acto por parte de IDEC-UPF (Cristòfol Rovira) y COBDC (Eulàlia Espinàs)
12:00 - 13:00 Conferencia (auditorio) Publishing findable content
Por Aarron Walter (presentación)
http://aarronwalter.com/about/
Traducción simultánea
The rate of content publication on the Web is increasing exponentially, which makes it imperative that the websites and systems that house our information actively help our audience discover the content they seek. If we publish more intelligently by making our content machine readable, accessible to all, portable so it can be easily rediscovered, and foster redistribution, we can reach our target audience and beyond. The traditional days of marketing are long gone. We can no longer publish and simply market the message. The message must also market itself. Findability is the discipline of helping users on the Web find and rediscover content. It unites design, copy writing, information architecture, usability, accessibility, and web development in the struggle for a common cause - helping audiences connect with the content we publish.
13:00 - 14:00 Mesa redonda: La optimización web en un entorno 2.0
16:00 - 20:00 Taller gratuito: Search Engine Optimization
Profesores
Lugar: aula de informática 2006 (IDEC C/Balmes 132-134)
Programa
Observaciones