WATCH VIDEO WATCH VIDEO WATCH VIDEO
The aim of the Research Group on Psychology, Communication and Advertising is to study Communication and Advertising from the Cognitive Psychology and Neuromarketing perspective
GENERAL RESEARCH:
- Psychology, Advertising and Communication
- NEUROMARKETING: Research implemented using Eye Tracking technology
- Cognitive processes of Attention and Perception applied to Communication
SPECIFIC RESERACH:
- Advertising, body aesthetics and eating behavior disorders.
- GENDER STEREOTYPES on Advertising and Audiovisual Communication
- Psychological elements and processing advertising based on CSR (Corporate Social Responsibility).
- Music, advertising and neuroscience.
GROUP OBJECTIVES:
- Analyze the psychological elements and cognitive factors affecting receptor coding of the Advertising message.
- Analyze the characteristics of the advertisements that may influence the attitudes and behavior of the target.
- Using the Eye Tracker technology for the measurement of visual attention in the communicative and commercial message.
- Study of the relationship between Advertising, body aesthetics and eating disorders.
- Advertising Literacy and Health Literacy
- Transfer knowledge generated to society.
- Internal and external projection of the group through partnerships and collaboration with companies and advertising agencies.
- Enriching the research-teaching binomial in the fields of Psychology, Advertising and Communication.
Doyou want to request any information?
Do you want to submit a request for proposal?
- please contact Dr. Elena Añaños, director of PCA: elena.ananos@uab.cat
