Research interests:
Strategic Marketing, Market Orientation, International Marketing and Services Marketing
E-mail:
Recent publications:
- (with Casablancas-Segura, C., and Alarcón-del-Amo, Mª.C) Segmenting Public Universities Based on their Stakeholder Orientation. International Journal of Educational Management, forthcoming
- (with Casablancas-Segura, C., and Alarcón-del-Amo, Mª.C) (2016). Stakeholder orientation in public universities: A conceptual discussion and a scale development. Spanish Journal of Marketing, 20, 41 -57.
- (with María-del- Carmen Alarcón Del Amo and Carme Casablancas Segura) (2016). Responsive and proactive stakeholder orientation in public universities: antecedents and consequences. Higher Education, 72 (2), 131-151.
- (with López-Lomelí, M.A., and Gómez-Villanueva, J.E.) (2016). How local/global is your brand? A technique to assess brand categorization. International, Journal of Market Research, 58(6), 795-813
- (with Alarcón del Amo, Mª.C., Gómez, J., and Rialp, J. (2014). Strategic orientations and new venture performance in the hospitality industry. International Journal of Business Environment, 6, 266-283
First Name:
Joan
Last Name:
Llonch
Ph.D.:
Universitat Autònoma de Barcelona
Phone:
+34 93 581 2269
