Themes:
1- Conducting research in marketing
2- Market orientation in SME
3- Relationship between market orientation and entrepreneurship
4- Organization of marketing activities in SME
5- Networking: Concepts and perspectives
6- Networking across the value chain
7- Networking and international expansion
8- Networking and technological innovation
9- Managing Alliances and Alliance Portfolios and networks
References:
- Baker, W.E. and J.M. Sinkula (2009). “The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses”, Journal of Small Business Management, 47 (4), pp. 443-464.
- Child, J., Faulkner, D., and S. Tallman (2005). “Cooperative Strategy: Managing Alliances, Networks, and Joint Ventures”, Oxford University Press, NY.
- Doz, Y.L. and Hamel, G. (1998). “Alliance advantage. The art of creating value through partnering”, Harvard Business School Press, Boston.
- Dussauge, P. and B. Garrette (1999). “Cooperative strategy. Competing successfully through strategic alliances”, Wiley, N.Y.
- Dyer, J. (2000): “Collaborative Advantage: Winning through Extended Enterprise Supplier Networks”, Oxford University Press, New York
- Raju,P.S., Lonial, S.C. and M. D. Crum (2011). “Market orientation in the context of SMEs: a conceptual framework”, Journal of Business Research, vol. 64, pp. 1320-1326.
