Modelling the impact of beliefs and communication on attitude dynamics : a cognitive agent-based approach
Brousmiche, Kei-Leo (Université de Paris VI)
Kant, Jean-Daniel (Université de Paris VI)
Sabouret, Nicolas (Centre National de la Recherche Scientifique (França))
Fournier, Stephane (Airbus Defense and Space)
Prenot-Guinard, Francois (Airbus Defense and Space)

Date:	2014
Abstract:	In the context of military training for stabilization operation of a crisis zone with civilian population, understanding the formation of attitude and its dynamics is a key issue. This paper presents a multi-agent model for simulating attitude formation and change based on individual's perception of information and its diffusion through communication. We represent the attitude as object-evaluation associations of varying strength proposed by Fazio [1]. Individuals observe military operations. They exchange and revise beliefs about social objects depending on multiple criteria deriving from social psychology theories. They compute their attitude value based on analytic assessment of these beliefs. We illustrate, through several simulation experiments, the role of communication on attitude dynamics.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Language:	Anglès
Document:	Comunicació de congrés
Subject:	Multi-agent system ; Social simulation ; Social psychology ; Attitude dynamics ; Information diffusion
Published in:	Social Simulation Conference. Bellaterra, Cerdanyola del Vallés, 1a : 2014

Podeu consultar la compilació de les ponències presentades a Social Simulation Conference a: https://ddd.uab.cat/record/125597

12 p, 1.6 MB

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Contributions to meetings and congresses > Papers and communications > UAB papers and communications