Chinese outbound tourism in Europe: An analysis of tourist travel motivations
Lojo, Aureli (Universitat Autònoma de Barcelona)
Cànoves, Gemma (Universitat Autònoma de Barcelona)

Data: 2015
Resum: Over the past few years the issue of Chinese outbound travel has drawn greater attention on the world’s news agenda. Nowadays, China has become the first outbound tourism market in the world, which has already surpassed the United States. This research aims to investigate the travel motivation of Chinese Tourists in Europe, identifying the key Push factors (psychological and personal reasons) and pull factors (specifics of the destinations). Two research methodologies were applied. First, we analyzed and clarified which are the main destinations of Europe for Chinese tourists and what features and attractions are defined by analyzing data offers from leading Chinese tour operators with trips to Europe. Second, one questionnaire was designed and categorized. By conducting and analyzing a series of brief questionnaires in the city of Barcelona, we intend to investigate the push and personal factors, that is to say, the psychological reasons that push travellers to the destination. This study gives a better understanding of the phenomenon of Chinese tourism in Europe. Besides, the research findings show the important links between push factors and pull factors. In addition to the academic developments, there are several crucial implications for destination managers.
Nota: Número d'acord de subvenció FPU014/03436
Nota: Número d'acord de subvenció MINECO/CSO2013-41374-R
Drets: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original. Creative Commons
Llengua: Anglès.
Document: conferenceObject
Matèria: Chinese Tourism ; Europe ; Motivations
Publicat a: World Research Summit for Tourism and Hospitality and 1st USA-China Tourism Research Summit: Transforming Partnerships. Orlando, Florida (USA), 3rd : 2015



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