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Creating value through crowdsourcing : the antecedent conditions
Rowe, Michael (RMIT University)
Poblet, Marta (RMIT University)
Thomson, John Douglas (RMIT University)

Fecha: 2015
Resumen: The benefits of crowdsourcing are becoming more widely understood and there is a methodological move towards organisations using “participatory models” to engage stakeholder communities and align decision making more closely to the needs of stakeholders. Many tasks can now be distributed to “the crowd” for action. Our research aims to understand the antecedent conditions that inform management decisions to adopt crowdsourcing techniques as a means of value creation. Our preliminary findings suggest that to be successful, three antecedent criteria must be met – the task being crowdsourced must be modular in nature, a community of interest must be engaged, and there needs to be a structural capability within the organisation to be able to facilitate the engagement of the crowd and utilise the output from the crowd in a manner that creates value.
Nota: 15th International Conference, GDN 2015, Warsaw, Poland, June 22-26, 2015, Proceedings.
Nota: Número d'acord de subvenció MINECO/DER2012-39492-CO2-01
Derechos: Tots els drets reservats
Lengua: Anglès.
Documento: article ; recerca ; submittedVersion
Materia: Crowdsourcing ; Strategy ; Open-innovation ; Online community ; Social media
Publicado en: Lecture Notes in Business Information Processing, Vol. 218 (2015) , p. 345-355, ISSN 1865-1348

DOI: 10.1007/978-3-319-19515-5_27

11 p, 514.7 KB

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 Registro creado el 2019-02-27, última modificación el 2019-03-22

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