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Corporate social responsibility in a local subsidiary : internal and external stakeholders' power
Marques, Pilar (Universitat de Girona)
Bernardo Vilamitjana, Mercè (Universitat de Barcelona)
Presas, Pilar (Universitat de Girona)
Simon, Alexandra (Universitat Autònoma de Barcelona. Departament d'Empresa)

Fecha: 2020
Descripción: 17 pàg.
Resumen: Purpose: Using a theoretical and empirical focus on the power stakeholders exert, the purpose of this paper is to provide a better understanding of the factors that influence the subsidiaries of multinationals' participation in corporate social responsibility (CSR) under the pressures (expectations and demands) their complex system of internal and external stakeholders' places upon them. Design/methodology/approach: Using an in-depth case study, the relationship a local subsidiary in the food and beverage industry has with its stakeholders as regards CSR is analyzed. Findings: The findings illustrate three main aspects: how the local company is affected by and how it affects its stakeholders (an example of the multidirectionality of power and influence); the direct and indirect practices that are adopted to address challenges; and the importance of the role the local subsidiary plays as an implementer and diffuser of its parent organization's responsible practices across the industry value chain. Originality/value: To the best of authors' knowledge, the focus is on analyzing the power stakeholders have in the context of multinational companies that has not been applied before, and the outcome of using this approach is that the authors have uncovered gaps in the literature for future research.
Ayudas: Agencia Estatal de Investigación ECO2017-86054-C3
Derechos: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. Creative Commons
Lengua: Anglès
Documento: Article ; recerca ; Versió acceptada per publicar
Materia: Corporate social responsibility ; Environment ; Local subsidiary ; Stakeholder ; Stakeholder power ; SDG 12 - Responsible Consumption and Production
Publicado en: EuroMed Journal of Business, Vol. 15 Núm. 3 (2020) , p. 377-393, ISSN 1758-888X

DOI: 10.1108/EMJB-01-2019-0013


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