Attention wars, psychopower and platform environments : an autoethnographic study on BeReal
Rovira Martorell, Joan (Universitat Autònoma de Barcelona)
Tirado Serrano, Francisco Javier (Universitat Autònoma de Barcelona)
Gálvez-Mozo, Ana (Universitat Oberta de Catalunya)

Date:	2024
Description:	7 pàg.
Abstract:	The last two decades have seen an attention war play out between digital platforms, with social media as the main battleground. This has led to the development of techniques such as the hook model to capture users' attention and subconsciously direct their behaviour towards private ends. Bernard Stiegler has called this new form of governance "psychopower". Drawing on autoethnographic research, this paper presents an analysis of the social media platform BeReal, focusing on the role of the platform's environment design in capturing users' attention. Our findings show that the platform succeeds in holding users' attention through nudges and habit formation. We also found a strong link between attention capture, emotional exchange and the experience of affects.
Note:	Altres ajuts: acords transformatius de la UAB
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Language:	Anglès
Document:	Article ; recerca ; Versió publicada
Subject:	Attention ; Psychopower ; BeReal ; Hook model ; Autoethnography
Published in:	Emotion, space and society, Vol. 52 (august 2024) , p. 101026, ISSN 1878-0040

DOI: 10.1016/j.emospa.2024.101026

7 p, 427.4 KB

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