The Fluid and disruptive shape of activism : strategic communication in #fridaysforfuture
Oliveira, Evandro Samuel (Universidade Autónoma de Lisboa)
Rodriguez-Amat, Joan Ramon (Sheffield Hallam University)
Ruiz-Mora, Isabel (Universidad de Málaga)
Zeler, Ileana Lis (Universitat Autònoma de Barcelona)

Fecha:	2023
Descripción:	24 pàg.
Resumen:	This article analyses some socio-communicative aspects and implications of the hashtagged movement Fridays For Future on Twitter, which has a capacity for mobilization that extends beyond that of any previous non-governmental organization (NGO). It considers how the movement is organised and also the strategic communication dimension of Twitter activists as key agents. We also explore how social-communicative actions shape the public debate to bring about social change. We analysed a sample of tweets containing the hashtags #fridaysforfuture, #climatestrike and #schoolstrike4climate posted over 5 non-consecutive weeks between January-June 2021. Quantitative, network and qualitative analyses revealed descriptive, network and attribute results indicating ongoing intensive discourse and social interactions. The patterns reflect strategic behaviour that reproduces orderly (dis)organisation, as the interaction around hashtags and action-participation are evidence of strategic communication within a fluid and disruptive organisational form.
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Lengua:	Anglès
Documento:	Article ; recerca ; Versió publicada
Materia:	Strategic communication
Publicado en:	International Journal of Strategic Communication, Vol. 17 Núm. 4 (2023) , p. 301-324, ISSN 1553-1198

DOI: 10.1080/1553118X.2023.2204299

25 p, 7.0 MB

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