Analyze United States's cultural changes and Apple Inc.'s corporate cultural evolutions from the perspective of modernization theory
Liu, Yunmei
Turati, Riccardo, dir. (Universitat Autònoma de Barcelona. Departament d'Economia Aplicada)
Universitat Autònoma de Barcelona. Facultat de Dret
Universitat Autònoma de Barcelona. Institut d'Estudis Europeus

Fecha:	2024
Resumen:	Cultural change is often accompanied by social progress and change, e. g. , gender equality, and the coexistence of people from different cultural backgrounds, which helps promote inclusiveness and understanding and reduces cultural conflicts. However, most of the actual research explores cultural changes based on the state and society level, thus few studies are focusing on corporate cultural evolution. For this reason, this paper, from the perspective of Modernization Theory, analyzes both the trend of cultural changes in the United States and the evolution of Apple Inc. 's corporate culture. As a result, this paper demonstrates that the core pursuit for liberation and self-expression values in America's Civil Rights Movement and Counterculture Movement, and shifts from survivalist values to free expression model in Apple's Sculley Era and Think Different Era, are all consistent with Modernization Theory's emphasis on economic impacts and value differences during the modernization process. Gaining a profound comprehension of these alterations in a given period will enable us to use Modernization Theory more effectively in practice and serve as a valuable source for other nations and businesses to have more significant advancements and discoveries in this field.
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Lengua:	Anglès
Titulación:	Integració Europea [4313791]
Plan de estudios:	Màster Universitari en Integració Europea [1164]
Documento:	Treball de fi de postgrau ; Text
Materia:	United States ; Cultural changes ; Apple Inc ; Corporate cultural evolutions ; Modernization Theory

35 p, 1.1 MB

El registro aparece en las colecciones:
Documentos de investigación > Documentos de los grupos de investigación de la UAB > Centros y grupos de investigación (producción científica) > Ciencias sociales y jurídicas > Instituto de Estudios Europeos (IEE)
Documentos de investigación > Trabajos de investigación y proyectos de final de carrera > Facultad de Derecho