Module 4: Marketing sustainable high-end tourism experience products and services
Salcedo Zuta, Nestor Ulaf (Universitat Autònoma de Barcelona. Departament d'Empresa)

Data:	2025
Resum:	This module will introduce you to the sustainable high-end tourism promotion and marketing, as well as its environmental and economic impact. The student will learn about the sustainable high-end marketing concept and why it is appealing to tourism enterprises and operators; what is the sustainable marketing mix and how it applies to high-end tourism; also, what are the sustainable high-end tourism marketing tools and strategies that can be useful for local business development.
Contingut:	Conté: M401 Module presentation and Learning objectives / M402 Marketing sustainable high-end tourism experience products and services / M403 Sustainable Marketing in the Tourism Sector: Promotion / M404 Sustainable Marketing in the Tourism Sector: Thinking long-term / M405 Sustainable Marketing in the Tourism Sector: Strategy / M406 Sustainable Marketing tips and strategies / M407 International Communication / M408 IT tools for more efficient marketing sustainable high-end tourism experience products and services (I) / M409 IT tools for more efficient marketing sustainable high-end tourism experience products and services (II) / M410 Additional readings / M411 Reflections of module
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra, i la creació d'obres derivades, sempre que no sigui amb finalitats comercials i que es distribueixin sota la mateixa llicència que regula l'obra original. Cal que es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Col·lecció:	Sustainable high-end tourism MOOC
Document:	Objecte d'aprenentatge
Matèria:	Turisme sostenible

Sustainable high-end tourism: Module 0: Course presentation: https://ddd.uab.cat/record/328853
Module 1: Introduction to High-end Tourism: https://ddd.uab.cat/record/328852
Module 2: High-end tourism and the three pillars of sustainability: https://ddd.uab.cat/record/328851
Module 3: Customer Insight in Sustainable High-end Tourism: https://ddd.uab.cat/record/328831
Module 5: Operational Management of sustainable high-end customer experience: https://ddd.uab.cat/record/328827

M401 Module presentation and Learning objectives 1 p, 223.9 KB

Module 4: Marketing sustainable high-end tourism experience products and services
M402 Marketing sustainable high-end tourism experience products and services


Module 4: Marketing sustainable high-end tourism experience products and services
M403 Sustainable Marketing in the Tourism Sector: Promotion


Module 4: Marketing sustainable high-end tourism experience products and services
M404 Sustainable Marketing in the Tourism Sector: Thinking long-term


Module 4: Marketing sustainable high-end tourism experience products and services
M405 Sustainable Marketing in the Tourism Sector: Strategy


Module 4: Marketing sustainable high-end tourism experience products and services
M406 Sustainable Marketing tips and strategies


Module 4: Marketing sustainable high-end tourism experience products and services
M407 International Communication


Module 4: Marketing sustainable high-end tourism experience products and services
M408 IT tools for more efficient marketing sustainable high-end tourism experience products and services
(I)


Module 4: Marketing sustainable high-end tourism experience products and services
M409 IT tools for more efficient marketing sustainable high-end tourism experience products and services
(II)

M410 Additional readings 1 p, 275.8 KB

M411 Reflections of module 1 p, 227.2 KB

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