2026-06-01
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2026-06-01
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2026-06-01
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2026-05-27
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2026-05-27
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1 p, 228.0 KB |
Module 1: Introduction to High-end Tourism
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Ćosić, Hana (Univerza v Mariboru)
This module is dedicated to exploring the concept of luxury, its evolution throughout history, and its connection to societal changes, from symbolizing status and power to becoming a means of self-expression. [...]
2025 (Sustainable high-end tourism MOOC)
Conté: M101 Module presentation and Learning objectives / M102 Introduction to High-end Tourism / M103 Luxury throughout Time: History and Transformation / M104 Luxury Tourism throughout Time: History and Transformation / M105 Changing Perceptions of Luxury / M106 New Luxury Concept / M107 Actors within Luxury Tourism: Providers / M108 Actors within Luxury Tourism: Costumers / M109 Mandatory readings / M110 Additional readings / M111 Reflections of module
11 documents
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2026-05-27
09:12 |
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1 p, 226.2 KB |
Module 2: High-end tourism and the three pillars of sustainability
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Yáñez Gago, Arena
This module is dedicated to the study of sustainability and its connections with the high-end tourism sector. In this module we will try to give answer to the following questions: What is sustainable development and how can it be implemented in the field of tourism? What are the three main pillars of sustainable tourism? In the specific case of high-end to tourism, what actions can be done in order to have a more sustainable luxury tourism?.
2025 (Sustainable high-end tourism MOOC)
Conté: M201 Module presentation and Learning objectives / M202 High-end tourism and the three pillars of sustainability / M203 Sustainable development (I) / M204 Sustainable development (II) / M205 Sustainable tourism: principles and characteristics (I) / M206 Sustainable tourism: principles and characteristics (II) / M207 Sustainable tourism: its implementation / M208 High-end tourism and sustainability (I) / M209 High-end tourism and sustainability (II) / M210 The example of GSTC criteria (I) / M211 The example of GSTC criteria (II) / M212 The example of GSTC criteria (III) / M213 Mandatory readings / M214 Additional readings / M215 Reflections of module
15 documents
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2026-05-27
11:12 |
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1 p, 225.0 KB |
Module 3: Customer Insight in Sustainable High-end Tourism
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Paloniemi, Petra (Lapin yliopisto) ;
Tekoniemi-Selkälä, Teija (Lapin yliopisto)
The rising purchasing power and standard of living have promoted the rapid growth of the global luxury travel market over the past few years. Sustainability is also an important element which has become a relevant issue for the luxury tourists. [...]
2025 (Sustainable high-end tourism MOOC)
Conté: M301 Module presentation and Learning objectives / M302 Introduction / M303 Defining Customer Knowledge and Customer Insight / M304 Tools for Understanding Customer Insghts in a Global Context / M305 Tools for Understanding Customer Insights in the European Context / M306 Customer Insight Tools for Luxury Tourism Businesses' Micro Environment / M307 Customer Insights and Value within Sustainable High-end Tourism / M308 Additional readings / M309 Reflections of module
8 documents
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2026-05-27
11:12 |
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1 p, 223.9 KB |
Module 4: Marketing sustainable high-end tourism experience products and services
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Salcedo Zuta, Nestor Ulaf (Universitat Autònoma de Barcelona. Departament d'Empresa)
This module will introduce you to the sustainable high-end tourism promotion and marketing, as well as its environmental and economic impact. The student will learn about the sustainable high-end marketing concept and why it is appealing to tourism enterprises and operators; what is the sustainable marketing mix and how it applies to high-end tourism; also, what are the sustainable high-end tourism marketing tools and strategies that can be useful for local business development.
2025 (Sustainable high-end tourism MOOC)
Conté: M401 Module presentation and Learning objectives / M402 Marketing sustainable high-end tourism experience products and services / M403 Sustainable Marketing in the Tourism Sector: Promotion / M404 Sustainable Marketing in the Tourism Sector: Thinking long-term / M405 Sustainable Marketing in the Tourism Sector: Strategy / M406 Sustainable Marketing tips and strategies / M407 International Communication / M408 IT tools for more efficient marketing sustainable high-end tourism experience products and services (I) / M409 IT tools for more efficient marketing sustainable high-end tourism experience products and services (II) / M410 Additional readings / M411 Reflections of module
3 documents
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2026-05-27
11:12 |
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1 p, 229.2 KB |
Module 5: Operational Management of sustainable high-end customer experience
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Rasson, Gilles M. (Erasmus Universiteit Rotterdam)
High-end services within the field of international services are challenging due to their temporal nature and constant search for excellence. In this module we will have a look at those challenges and finding answers to whatever the customer throws at you. [...]
2025 (Sustainable high-end tourism MOOC)
Conté: M501 Module presentation and Learning objectives / M502 Operational management of sustainable high-end customer experience / M503 Introduction to operational management of sustainable high-end customer experience / M504 1. Performance measurements systems / M505 2. Managing innovation in a service environment / M506 3. Managing services across national boundaries / M507 4. Defining a service (concept) strategy / M508 Mandatory readings: Gilles M. Rasson. Operational Management of sustainable high-end customer experience / M509 Additional readings
3 documents
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2026-05-21
15:13 |
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