Semantic microaggregation for the anonymization of query logs using the open directory project
Erola, Arnau
Castellà-Roca, Jordi
Navarro-Arribas, Guillermo (Universitat Autònoma de Barcelona. Departament d'Enginyeria de la Informació i de les Comunicacions)
Torra, Vicenç

Date: 2011
Abstract: Web search engines gather information from the queries performed by the user in the form of query logs. These logs are extremely useful for research, marketing, or profiling, but at the same time they are a great threat to the user's privacy. We provide a novel approach to anonymize query logs so they ensure user k-anonymity, by extending a common method used in statistical disclosure control: microaggregation. Furthermore, our microaggregation approach takes into account the semantics of the queries by relying on the Open Directory Project. We have tested our proposal with real data from AOL query logs.
Rights: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. Creative Commons
Language: Anglès.
Document: article ; recerca ; publishedVersion
Subject: Privacy ; Web search engines ; Query logs ; K-anonymity ; Microaggregation ; Semantic
Published in: SORT : statistics and operations research transactions, Vol. Special, Núm. (2011) , p. 41-58, ISSN 1696-2281

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Articles > Research articles

 Record created 2012-07-26, last modified 2019-10-14

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