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Llibres i col·leccions, 1 registres trobats
Llibres i col·leccions 1 registres trobats  
1.
The challenge of audience participation for regional media : professional and organisational strategies for community development / Larrondo Ureta, Ainara (Universidad del País Vasco) ; Agirreazkuenaga Onaindia, Irati ; Meso Ayerdi, Koldo (Universidad del País Vasco) ; Tous, Anna (Universitat Autònoma de Barcelona)
The communication and management activities on social media included under the Anglophone term "Community Management" represent a vital activity for the present and future of news organisations. It is in that context that this chapter analyses the current development of the evolving professional profile of the "community manager", taking as case study the most representative public and commercial regional media in the Basque Country and Catalonia. [...]
EDUFPI, 2018 - 10.26694/978-85-509-0411-5
Political Economy of Journalism : new (and old) logics of production and consumption, 2018, p. 13-39  

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