The use of Twitter by the main candidates in the general election campaigns in Spain 2011 and 2015 Is there a digital and generational gap? - Search Results

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El uso de Twitter por parte de los principales candidatos en las campañas electorales para las elecciones generales españolas : 2011 y 2015. ¿Brecha digital y generacional? / Cervi, Laura (Universitat Autònoma de Barcelona) ; Roca Trench, Núria
¿Los candidatos usan Twitter para relacionarse más directamente con el electorado? En esta investigación nos preguntamos sobre el uso cuantitativo y cualitativo de esta red por parte de los principales candidatos durante las campañas electorales españolas de 2011 y 2015. [...]
Do candidates use Twitter to communicate more directly with their electorate? In this investigation, we question the quantitative and qualitative way in which this social network was used by the main candidates during the Spanish electoral campaigns of 2011 and 2015. [...]
2018 - DOI (Digital Object Identifier)

10.31921/doxacom.n26a5
Doxa. Comunicación, Núm. 26 (2018) , p. 99-126

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