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11 p, 1.2 MB The impact of the content of the label on the buying intention of a wine consumer / Escandon-Barbosa, Diana (Pontificia Universidad Javeriana) ; Rialp Criado, Josep (Universitat Autònoma de Barcelona)
This paper aims to analyze the influence of the content of the label of wine bottles on the purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67% men) inside simulated Supermarket at Javeriana University of the city of Cali (Colombia). [...]
2019 - 10.3389/fpsyg.2018.02761
Frontiers in psychology, Vol. 9 (january 2019)  

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