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Neurociencia y publicidad : atención, emoción y su relación con los premios obtenidos en el Festival Internacional de Publicidad de Cannes - Tapia Frade, Alejandro (Universidad Loyola. Departamento de Comunicación y Educación) ; Martín Guerra, Elena (Sociograph Neuromarketing) ; Puente, José Enrique (Sociograph Neuromarketing)
 
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