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Neurociencia y publicidad : atención, emoción y su relación con los premios obtenidos en el Festival Internacional de Publicidad de Cannes
-
Tapia Frade, Alejandro
(Universidad Loyola. Departamento de Comunicación y Educación)
;
Martín Guerra, Elena
(Sociograph Neuromarketing) ;
Puente, José Enrique
(Sociograph Neuromarketing)
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