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Revisión del concepto de internal branding :
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Revisión del concepto de internal branding : la transmisión de la promesa de marca a los clientes por parte de los empleados
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Guardia Gascuñana, Carlos de la
(ESIC Business & Marketing School)
;
Enrique, Ana Ma. (Ana María)
(Ana María) (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)
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