Revisión del concepto de internal branding : la transmisión de la promesa de marca a los clientes por parte de los empleados - Guardia Gascuñana, Carlos de la (ESIC Business & Marketing School) ; Enrique, Ana Ma. (Ana María) (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual)
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