The opera experience : performing a vibrato with the audience. Pre-conditions, strategies and the experience

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(Deusto Business School)
López-Sintas, Jordi (Universitat Autònoma de Barcelona)
García Álvarez, Ercilia (Universitat Rovira i Virgili)

Fecha:	2015
Resumen:	Audience development is a key issue in the cultural sector, so opera house managers and policy makers need to understand how and why opera goers enjoy an opera. Our research, which investigates opera enjoyment, is framed in the social constructivist paradigm and draws on interview data collected from 15 informants. Results suggest that certain pre-conditions are necessary to be able to enjoy an opera, mainly, being cultivated and actively acquiring a liking for the genre. As for strategies to prepare for an upcoming performance, some respondents approached it as a 'special day', while others viewed it as a 'cultural experience'. For all our respondents, the experience was an emotional one. We conclude the article by discussing the implications of the results of our research.
Ayudas:	Ministerio de Economía y Competitividad ECO2011-29558-C02-01
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Lengua:	Anglès
Documento:	Article ; recerca ; Versió publicada
Materia:	Audience development ; Opera experience ; Opera enjoyment ; Opera houses management
Publicado en:	International review of social research, Vol. 5 Núm. 2 (2015) , p. 141-151, ISSN 2069-8534

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