Modelling human network behaviour using simulation and optimization tools : the need for hybridization
Gruler, Aljoscha (Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3))
Armas Adrián, Jésica de (Universitat Pompeu Fabra)
Juan, Ángel A. (Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3))
Goldsman, David (Georgia Institute of Technology (Atlanta, Estats Units d'Amèrica))

Date:	2019
Abstract:	The inclusion of stakeholder behaviour in Operations Research / Industrial Engineering (OR/IE) models has gained much attention in recent years. Behavioural and cognitive traits of people and groups have been integrated in simulation models (mainly through agent-based approaches) as well as in optimization algorithms. However, especially the influence of relations between different actors in human networks is a broad and interdisciplinary topic that has not yet been fully investigated. This paper analyses, from an OR/IE point of view, the existing literature on behaviour-related factors in human networks. This review covers different application fields, including: supply chain management, public policies in emergency situations, and Internet-based human networks. The review reveals that the methodological approach of choice (either simulation or optimization) is highly dependent on the application area. However, an integrated approach combining simulation and optimization is rarely used. Thus, the paper proposes the hybridization of simulation with optimization as one of the best strategies to incorporate human behaviour in human networks and the resulting uncertainty, randomness, and dynamism in related OR/IE models.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Language:	Anglès
Document:	Article ; recerca ; Versió publicada
Subject:	Modelling human behaviour ; Human networks ; Simulation ; Optimization ; Simheuristics
Published in:	SORT : statistics and operations research transactions, Vol. 43 Núm. 2 (July-December 2019) , p. 193-222, ISSN 2013-8830

Adreça alternativa: https://raco.cat/index.php/SORT/article/view/361342
DOI: 10.2436/20.8080.02.85

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