Valoración y confianza de los espectadores de los programas de salud de TVE
Cano-Orón, Lorena (Universitat de València)
Portalés Oliva, Marta (Universitat Autònoma de Barcelona)

Additional title:	Valuation and confidence of the health programs of TVE spectators
Date:	2019
Abstract:	Televisión Española (TVE) has made possible the dissemination of medical topics in the 2016 season through four specialized health programs: Saber vivir, Centro médico, Esto es vida and El ojo clínico. In order to better understand their reception by spectators, this study analyzes, on the one hand, the data from the audiometry and, on the other hand, the results of a survey launched through social networks. The questionnaire, responded by 158 followers of the programs, measured the value of the programs and the spectators' confidence in their informative and audiovisual treatment. This research corresponds to the second phase of a broader project in which the contents of television programs and their digital communication through Twitter have been previously studied.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Language:	Castellà
Document:	Article ; recerca ; Versió publicada
Published in:	Arbor, Vol. 195 Núm. 793 (2019) , art. 520, ISSN 1988-303X

DOI: 10.3989/arbor.2019.793n3008

19 p, 1.0 MB

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Articles > Research articles
Articles > Published articles