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Campaign effects in the Spanish election of 2000
Anduiza Perea, Eva (Universitat Autònoma de Barcelona. Departament de Ciència Política i de Dret Públic)

Data: 2005
Resum: This article addresses two controversial questions related to the effect of electoral campaigns. Malaise theories suggest that, although campaigns are intended to get out votes, they can in some cases have a demobilizing effect. Minimal effects theories suggest that campaigns have little conversion effects and that they mainly reinforce prior predispositions of voters. Looking at the Spanish general election of 2000 this article examines whether the campaign had a demobilizing effect and whether it also had an impact on the vote choice itself. Panel data make it possible to estimate the effect of exposure to campaign messages, the evaluation of the campaign carried out by parties and candidates, and the changes in attitudes that may have occurred during the campaign. The results show that the campaign did not demobilize voters but did have a significant effect on voters' support of the party in government.
Drets: Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. Creative Commons
Llengua: Anglès
Document: Article ; recerca ; Versió acceptada per publicar
Publicat a: Journal of elections, public opinion and parties, Vol. 15 (2005) , p. 215-236, ISSN 1745-7297

DOI: 10.1080/13689880500178815


23 p, 659.0 KB

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