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La femvertising como estrategia de comunicación publicitaria :
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La femvertising como estrategia de comunicación publicitaria : impacto de los spots femvertising en la intención de compra y la reactancia psicológica de las consumidoras mexicanas
-
Hernández-Willoughby, Silvia
;
Lázaro Pernias, Patrícia,
dir.
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