Female leadership in communication management in Spain : making a difference in a sexist culture
Zeler, Ileana Lis (Universitat Autònoma de Barcelona)
Fuentes Lara, Cristina (Universidad Rey Juan Carlos)
Moreno, Ángeles (Universidad Rey Juan Carlos)

Fecha:	2022
Resumen:	This paper aims to explore the position of women in the communication management sector in Spain from their own experiences. The study examines female communication and leadership styles, emphasising the cost of leadership in which they are leaders or led. ,This study used a qualitative methodology based on in-depth interviews with 22 women actively working in top companies and agencies: female communication directors, female employees with a female leader and female employees with a male leader. Data were analysed through thematic analysis. ,Results show mixed communication and leadership styles. In addition, the high level of self-demand of female communication managers stands out, making it challenging to achieve a work-life balance and the implementation of successful role models. ,Exploring the factors of female leadership remains necessary to understand and make their situation in various industries and positions visible. It also helps remove barriers to leadership, guide organisations in addressing gender discrimination issues and develop mechanisms for the internal promotion of female professionals. ,To the best of authors' knowledge, this is the first study exploring the leadership and communication styles of women in the Spanish Public Relations (PR) and communication management industries. It also highlights the aspects influencing the cost of leadership.
Derechos:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Lengua:	Anglès
Documento:	Article ; Versió publicada
Materia:	Gender ; Leadership ; Organisational culture ; Communication management ; Workplace
Publicado en:	Corporate communications, Vol. 27, Núm. 5 (2022) , p. 74-92, ISSN 1356-3289

DOI: 10.1108/CCIJ-04-2022-0047

19 p, 296.0 KB

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Documentos de investigación > Documentos de los grupos de investigación de la UAB > Centros y grupos de investigación (producción científica) > Ciencias sociales y jurídicas > Grupo de Investigación en Publicidad y Relaciones Públicas (GRP)
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