The challenge of audience participation for regional media : professional and organisational strategies for community development
Larrondo Ureta, Ainara (Universidad del País Vasco)
Agirreazkuenaga Onaindia, Irati
Meso Ayerdi, Koldo (Universidad del País Vasco)
Tous, Anna (Universitat Autònoma de Barcelona)

Imprint:	EDUFPI, 2018
Description:	27 pàg.
Abstract:	The communication and management activities on social media included under the Anglophone term "Community Management" represent a vital activity for the present and future of news organisations. It is in that context that this chapter analyses the current development of the evolving professional profile of the "community manager", taking as case study the most representative public and commercial regional media in the Basque Country and Catalonia. The main objectives are to determine the profile, routines and attitudes of community managers in these media, and to understand what kind of two-way dialogue occurs between these corporations and their audience from the point of view of the professionals responsible for the area of interactivity management.
Rights:	Tots els drets reservats.
Language:	Anglès
Document:	Capítol de llibre ; recerca ; Versió publicada
Published in:	Political Economy of Journalism : new (and old) logics of production and consumption, 2018, p. 13-39, ISBN 978-85-509-0411-5

DOI: 10.26694/978-85-509-0411-5

Available from: 2100-01-01

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Books and collections > Book chapters