All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest
Pires de Sa, Fernanda (Universitat Pompeu Fabra)
Roig Telo, Antoni (Universitat Oberta de Catalunya)

Data:	2020
Resum:	Based on co-viewing and connected viewing literature (Authors, year), this article analyses connected co-viewing practices within and with the use of media platforms around a live television event, using the Eurovision Song Contest as a case study. This popular event has a long-running tradition which has fostered extensive use of different kinds of connected platforms, including an official app. Using a case study approach and focusing on the Spanish context, we have analysed connected co-viewing in three main platforms: Facebook (through unofficial groups), Twitter (through live conversation and hashtagging practices around the event) and by exploring the Eurovision official second screen app. The study indicates that: (1) co-viewing is mutually shaped by the affordances and interface features of the platforms, the viewers' practices and uses given to these platforms; (2) co-viewing can be expanded by platforms when designed for collective use; (3) user-generated content and data production are central elements to enhance co-viewing when using connected platforms; (4) platform affordances can create digital spaces, which might channel the way co-viewers perform and enjoy this activity.
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Document:	Article ; recerca ; Versió publicada
Matèria:	Connected viewing ; User-generated content ; Second screen apps ; Eurovision ; Platforms ; Social TV
Publicat a:	Observatorio (OBS*), Vol. 14 Núm. 4 (2020) , p. 78-97, ISSN 1646-5954

DOI: 10.15847/obsOBS14420201673

20 p, 317.5 KB

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