Advertisements that follow users online and their effect on consumers' satisfaction and expectation confirmation : evidence from the tourism industry
López Sintas, Jordi (Universitat Autònoma de Barcelona)
Lamberti, Giuseppe (Universitat Autònoma de Barcelona)
Alghanayem, Haitham (Shaqra University (Arabia Saudí))

Publicación:	Springer Nature, 2023
Descripción:	9 pàg.
Resumen:	This chapter was designed to specifically explore the effect of post-purchase retargeting ads on consumers' confirmation of expectation and satisfaction. Data from 402 respondents having prior experience with post purchase retargeting ads after purchasing an e-tourism service was collected. The structural equation modeling technique was applied to analyze the data using SmartPLS 3 software. Results revealed that confirmation has significant effect on satisfaction, satisfaction has significant effect on repurchase intentions, and post-purchase retargeting ads competitiveness has significant effect on confirmation and significant indirect effect on satisfaction.
Derechos:	Aquest material està protegit per drets d'autor i/o drets afins. Podeu utilitzar aquest material en funció del que permet la legislació de drets d'autor i drets afins d'aplicació al vostre cas. Per a d'altres usos heu d'obtenir permís del(s) titular(s) de drets.
Lengua:	Anglès
Colección:	Springer Proceedings in Business and Economics
Documento:	Capítol de llibre ; recerca ; Versió acceptada per publicar
Materia:	ECT ; Expectation' confirmation ; PLS-SEM ; Repurchase intentions ; Retargeting ; Satisfaction
Publicado en:	State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), 2023, p. 75-83, ISSN 2198-7254, ISBN 9783031345883

DOI: 10.1007/978-3-031-34589-0_9

Postprint 10 p, 247.3 KB

El registro aparece en las colecciones:
Libros y colecciones > Capítulos de libros