Flourishing for the future : the role of emotional intelligence in sustainable consumption- evidence from Mexican consumers
Toldos, M. Paz (Tecnologico de Monterrey (Mèxic))
Rialp Criado, Josep (Universitat Autònoma de Barcelona. Departament d'Empresa)
Agredano, Carlos (Tecnologico de Monterrey (Mèxic))

Date:	2026
Description:	15 pàg.
Abstract:	This study investigates the psychological mechanisms driving consumer responsibility for sustainable consumption and its influence on sustainable purchasing decisions. Building on the premise that consumer responsibility predicts sustainable consumption behaviors, we propose a framework that examines how emotional intelligence and flourishing affect willingness to pay more for ecological products, with the mediating roles of personal norms, frugality, and pro-ecological behavior. Using structural equation modeling (PLS-SEM), on data from 430 surveyed participants, the findings reveal that emotional intelligence positively influences flourishing, while personal norms and frugality mediate the relationship between flourishing and consumer responsibility for sustainable consumption. Additionally, pro-ecological behavior mediates the effect of consumer responsibility on willingness to pay more for ecological products. By uncovering the emotional and normative antecedents of sustainable consumption, this study refines existing theories and provides actionable insights for policies, educational programs, and marketing strategies that promote sustainability and address environmental challenges, offering valuable contributions towards a more sustainable future.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades.
Language:	Anglès
Document:	Article ; recerca ; Versió publicada
Subject:	Consumer responsibility for sustainable consumption ; Emotional intelligence ; Flourishing ; Pro-environmental behaviour ; Willingness to pay more for ecological products
Published in:	Acta Psychologica, Vol. 263 (2026) , art. 106377, ISSN 1873-6297

DOI: 10.1016/j.actpsy.2026.106377
PMID: 41653639

15 p, 980.8 KB

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