Uses and Gratifications of the Reality Show 'La Casa de los Famosos Mexico' in the Millennial Audience
Pinchi-Tirado, Naomi
Gifreu, Arnau (Universitat Autònoma de Barcelona)
Sayan-Casquino, Yasmin

Imprint:	Dordrecht : Atlantis Press, 2024
Abstract:	'La Casa de los Famosos México' reached great audience records by being trending on social networks during its transmission. This research seeks to identify the uses and gratifications of the mentioned reality in the millennial audience. The method is qualitative. The design is phenomenological. Data were collected through semi-structured interviews with 13 people who watched the reality show and interacted with its content on social networks. It was found that the preferred media for reality TV consumption are television, streaming and social networks. The preferred genres are coexistence and competition. The main gratification expectations are entertainment and identification with a character or team. The gratifications found are enjoyment and empathy linked to the participant Wendy Guevara and the 'team infierno'. We conclude the prevalence of entertainment as a motivation for the consumption of reality shows and the preference for participants who stand out for their personality.
Rights:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original.
Language:	Anglès
Series:	Atlantis Highlights in Social Sciences, Education and Humanities ; 28
Document:	Capítol de llibre ; recerca ; Versió publicada
Subject:	Uses and gratifications ; Needs ; Motivations ; Reality show ; Millennial audience
Published in:	Proceedings of the International Conference on Communication and Applied Technologies 2024 (ICOMTA 2024), 2024, p. 220-230

DOI: 10.2991/978-94-6463-596-6_20

11 p, 914.1 KB

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