Building authority through linguistic purism in digital media : the rise of a Catalan language influencer
Borrell Carreras, Helena 1979- (Universitat Autònoma de Barcelona. Departament de Filologia Catalana)

Data:	2026
Descripció:	23 p.
Resum:	This paper investigates the construction of linguistic authority in digital media through the case of Catalan influencer Josep Maria Virgili, who disseminates linguistic purism by correcting users and promoting a Castilian-free model of Catalan. Findings show that Virgili has established himself as a recognised authority by combining a strong online presence, frequent and courteous engagement with followers, and the ability to unite speakers around a shared ideology of linguistic authenticity. This case illustrates how non-official actors can mediate language ideology, challenge standard language norms, and shape perceptions of correctness in minoritised linguistic markets. Social media is also shown to act as a site for the negotiation of norms, the propagation of purism, and the mobilisation of language as a marker of identity, which demonstrates that alternative linguistic marketplaces can emerge when traditional authority is perceived as insufficient or compromised.
Nota:	Altres ajuts: acords transformatius de la UAB
Drets:	Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.
Llengua:	Anglès
Document:	Article ; recerca ; Versió acceptada per publicar
Matèria:	Minoritised languages ; Standard ideology ; Linguistic norms ; Social media ; Ideological brokers
Publicat a:	Sociolinguistica, 2026 (Ahead of publication - Just accepted. Published online April 28, 2026) , ISSN 1865-939X

DOI: 10.1515/soci-2025-0033

Postprint 23 p, 723.2 KB

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