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La Influencia del aspecto en la eficiencia del mensaje gráfico publicitario
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La Influencia del aspecto en la eficiencia del mensaje gráfico publicitario
-
Martínez Bouza, José Manuel
;
Tena Parera, Daniel,
dir. (Universitat Autònoma de Barcelona. Departament de Publicitat, Relacions Públiques i Comunicació Audiovisual) ;
Universitat Autònoma de Barcelona.
Departament de Comunicació Audiovisual i Publicitat
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