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30 p, 711.6 KB Emotionalization in new television formats of science popularization / Bassols i Puig, M. Margarida (Universitat Autònoma de Barcelona) ; Cros Alavedra, Anna (Universitat Autònoma de Barcelona) ; Torrent, Anna M. (Anna Maria) (Universitat Autònoma de Barcelona)
The fierce struggle for television audiences is greatest when the content shown is not strictly entertainment, such as, for example, when specialized knowledge is brought to a wide audience. However, the appearance of new television formats has enabled scientific and technical contents to be brought closer to an unprepared and very diverse audience. [...]
La lluita ferotge per les audiències televisives ho és més quan el contingut vehiculat no és estrictament d'entreteniment, com, per exemple, quan es pretén fer arribar coneixements especialitzats a una audiència àmplia. [...]
2013 - 10.1075/prag.23.4.02bas
Pragmatics, Vol. 23 Núm. 4 (2013) , p. 605-632  
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