Home > Search Results: Furtado, Jualiana de Assis
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269 p, 12.6 MB As novas regras do jogo: o discurso publicitário na era da informação / Furtado, Jualiana de Assis ; Murciano, Marcial, dir. ; Universitat Autònoma de Barcelona. Departament de Periodisme i de Ciències de la Comunicació
Há novas regras no jogo publicitário. Elas são trazidas pela consolidação de novas tecnologias, pelos novos papéis assumidos pelo consumidor dentro dos novos meios, pelas mudanças ocorridas no mercado da publicidade e dentro das agências. [...]
There are new rules in the advertising game. These have come from the consolidation of new technologies, the new roles assumed by the consumer within the new media, the changes in the advertising market and also within advertising agencies. [...]
[Barcelona] : Universitat Autònoma de Barcelona, 2016  
Detailed record - Creative Commons

See also: similar author names
1 Furtado, J.M.
1 Furtado, José Afonso
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