Osorio, Mario - Search Results - UAB Digital Repository of Documents

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10 p, 523.1 KB

Brandwashing : análisis del caso NIVEA / Molina Osorio, Mario (Elisava) ; Gené Salgado, Albert ; Llopart Morgades, María
El brandwashing tiene la intención de efectuar un lavado de cara a ciertas marcas, para que su mercado tenga una mejor imagen de ella. Aún así, es posible que esta primera intención acabe derivando en buenos actos hacia la sociedad y el medioambiente, formando realmente una buena política empresarial. [...]
Brandwashing is intended to create a good image for certain brands, so that their market has a better image of them. Even so, it is possible that this first intention ends up deriving in good acts towards society and the environment, forming a really good business policy. [...]
2022 - DOI (Digital Object Identifier)

10.5565/rev/qp.375
Questiones publicitarias, Vol. 5 Núm. 30 (2022) , p. 45-53 (Ensayos)

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See also: similar author names
1	Osorio, M.
1	Osorio, M.R.Z.
1	Osorio, Marcelo

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